This is the story about a woman who comes to the salon, gets the treatments she need, go out from the door &shine. 
Our task was to build the marketing strategy and make the brand awareness in the local city. Later on the salon will also add the product line to sell online. In order to grow strong local brand we need to know where is our value. We defined the targeted audience: women that know that manicure, nice looking hair, organized eyebrows and lashes, selfcare are the basic needs. When it is not too much and naturally. And &shine brand is a girlfriend with its beauty lifehacks, advices, and recommendations. 
Our audience Women age 22- 35 fashion followers and nice looking
Women age 30-55 business women, that wish to look always 100% prepared for any kind of meeting
WHY PEOPLE SHOULD CHOOSE USwe are the experts of beauty (beauty therapists), that are always ready to give recommendation and make the best job. we are beauticians with 10+ of experience that people can trust.